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In the browser, not in the way

The security outcomes you're paying ZScaler for, delivered from the browser

Push works inside the browser, not between your users and the internet. Get phishing detection, extension governance, and AI visibility Zscaler was never built for.

No latency. No TLS inspection. No $300/user renewal surprise.

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ZScaler inspects the traffic. It can't see what happens inside the browser.

The work that matters happens in the browser now: SaaS apps, AI tools, sensitive data. The attacks actually compromising organizations happen there too. Zscaler can't see any of it.

Nearly half of browser extensions across organizations have the permissions to take over user accounts. When one gets compromised, those permissions become the blast radius. ZIA can't see any of them.

Push Security customer telemetry, 18,000+ extensions analyzed

What ZScaler charges $160/user for

Domain blocking, file controls, download detection. Most of the security use cases you pay Zscaler for don't need a proxy. Push delivers them from the browser, where content is already decrypted. No rerouting, no latency, no tier-gated pricing.

What ZScaler ZIA can't see

Cloned login pages, session hijacking, extension takeovers, data pasted into AI tools. All of it happens inside the browser, not in network traffic. Push detects what the user sees and does, not what the packet contains.

Built for 2026, not 2016

Browser-based attacks, extension supply chains, AI-assisted work. Push was built for all of it. One browser extension, zero performance impact.

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We didn't want to proxy all traffic and decrypt it all and break sessions and weaken some of the fundamental security of internet browsing just to get that visibility — and then cause performance impacts as a result.

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Jason Waits

Jason Waits

CISO, Inductive Automation

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What you needZScalerPush
Detect phishing at the page level

URL reputation only. New or trusted-service-hosted phishing passes through ZIA.

Behavioral detection of cloned login pages, AitM kits, and ClickFix attacks, regardless of URL reputation.

Block risky domains

Proxy-layer URL lookups. For any security outcome, traffic must route through the gateway.

Browser-layer categorization. No traffic rerouting. Real-time page context, not a database lookup.

Block malicious URLs

Known-bad URL databases. Research shows proxies miss ~60% of malicious pages due to evasion.

Threat intel + rendered-page analysis. Evasion techniques that fool a sandbox don't work against an inspection at the browser layer.

Control file uploads & downloads

Proxy inspection. Requires SSL decryption. Per-app granularity costs extra.

Browser-native. Full context: which app, which user, which page. No SSL prerequisite.

Govern browser extensions

Not available. ZIA has no extension visibility.

Full inventory, permissions audit, allowlisting, blocking.

Control AI tool usage

Domain-level blocking. No visibility into what users do inside AI apps.

Shadow AI discovery, prompt and clipboard monitoring, OAuth grant visibility, and granular policy enforcement.

Already paying for ZScaler?

Deploy Push alongside it and see what surfaces: extensions nobody knew about, file activity ZIA never logged, coverage gaps you've been living with.

See what ZScaler is missing

Building a new security stack?

Skip the proxy era entirely. Push gives lean security teams the outcomes that matter from a single browser extension. Purpose-built for how work actually happens now.

See Push in action

Common evaluation questions

Frequently asked questions

Push covers the security outcomes most teams actually pay Zscaler for: domain categorization, URL blocking, file controls, phishing detection, and extension governance. All from the browser, no proxy. Push doesn't replace ZTNA, FWaaS, or bandwidth management. But the security use cases driving the bulk of your Zscaler cost may be better served from the browser.



Zscaler acquired SquareX in early 2026 and branded it as Zero Trust Browser. SquareX's core capability is sandboxing suspicious files in disposable containers. Zscaler already has sandboxing in ZIA. Push operates inside the browser itself, detecting attacker techniques behaviorally: cloned login pages, session hijacking, extension compromise, OAuth abuse. The SquareX integration has no GA evidence or customer references as of mid-2026.



Yes, most teams start there. Deploy Push alongside Zscaler, surface what ZIA is missing, and use the data when your renewal hits.

Push is a browser extension deployed via your existing MDM or browser policy. It has been rolled out to 100,000 users in under an hour during normal office hours with zero downtime. There are no appliances to rack, PAC files to configure, or tunnel infrastructure to stand up.

Zscaler pricing is tiered and opaque. Entry-level ZIA starts around $72/user/year, but sandboxing, advanced threat protection, and isolation start at $160 and climb, with a standard 7% annual uplift. Push is a single SKU. View pricing.

Get the browser visibility ZScaler can't give you.

15 minutes. We'll show you what's happening inside the browser that your proxy can't see, and what security coverage looks like without the chokepoint.

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